Planned Parenthood of Greater Ohio provides affordable healthcare to Ohioans, but also positively impacts the economy. Based on Capital Link’s value and impact analysis, a comprehensive economic impact campaign was developed to highlight Planned Parenthood of Greater Ohio’s financial contributions to the state. The suite of assets included a website landing page, static and animated social media graphics, and an animation of the data to communicate the vast array of positive effects made. They featured bold typography, engaging data visualization, and the faces behind the great care with the iconic Planned Parenthood color palette. The social media graphics and animation were packaged into a media kit for supporters to download from the landing page and share on their own social media pages.​​​​​​​​​​​​​​
Role​​​: Research & Concepting | Visual Identity | Storyboarding | Design | Social Media Animation
Agency: Sweeney 
Campaign Logo
The campaign logo combines the shape of Ohio with bar graphs to acknowledge Planned Parenthood of Greater Ohio's quantitative contributions to the state's economy.  ​​​​​​​​​​​​​
Social Media Posts & Stories
The static and animated social media graphics quickly convey positive statistics in an easy-to-understand, easy-to-share manner on Instagram. ​​​​​​
Landing Page
The landing page provides an overview of the economic impact report, with a call to action for supporters to download the toolkit and share the animation and social media assets.