A Healthier State: Planned Parenthood of Greater Ohio
Economic Impact Campaign & Data Visualization
Role: Visual Identity, Storyboarding, Social Media Animation
Client: Planned Parenthood of Greater Ohio
Agency: Sweeney
Planned Parenthood of Greater Ohio sought to create a comprehensive campaign highlighting their positive impacts on the state's economy. The suite of assets, including a website landing page, static and animated social media graphics, and an animation of the data, communicated the vast array of positive effects through the use of bold typography, engaging data visualization, and the faces behind the great care—all paired with the iconic Planned Parenthood color palette. The social media graphics and animation were packaged into a media kit for supporters to download from the landing page and share on their personal social media accounts.
Campaign Logo
The campaign logo combines the shape of Ohio with bar graphs to acknowledge Planned Parenthood of Greater Ohio's quantitative contributions to the state's economy.
Social Media Posts & Stories
The static and animated social media graphics quickly convey positive statistics in an easy-to-understand, easy-to-share manner on Instagram.
Landing Page
The landing page provides an overview of the economic impact report, with a call to action for supporters to download the toolkit and share the animation and social media assets.