The Free Library of Philadelphia celebrates Pride Month every June with a robust calendar of exciting and thought-provoking events. The Pride campaign honors Philadelphia’s LGBTQ+ legacy and the many facets of equality. In June 2017, Philadelphia added black and brown to the famous rainbow flag, honoring the fundamental contributions of people of color in the fight for LGBTQ+ rights. The Library’s Pride graphics are based on a set of 8 words—one for each color of the updated flag—meant to spell out the specific values that define the LGBTQ+ community. A complementary set of icons was created to accompany each of the words and to underscore the importance of powerful symbols in the fight for equal rights. A secondary icon set, made up of rainbow confetti introduces a celebratory tone and the chance to praise the community’s many cultural contributions and hard-won accomplishments on the road to progress.​​​​​​​​​​​​​​
Done at the Free Library of Philadelphia's Design Studio
Research | Design | Animation
Print Collateral
Responding to Current Events
Due to the impact of COVID-19, the Library's originally planned programming had to evolve. Fortunately, many events were able to be migrated online and promoted with an extensive suite of social media assets. Zoom backgrounds were even created for speakers to use during their presentations and performances. 
The beginning of Pride Month 2020 coincided with the global uprising of the Black Lives Matter movement. The Stonewall Riots against decades of police brutality and oppression were largely led by LGTBQ+ people of color, making Pride, at its core, a voice for intersectional justice. Additional campaign assets were developed to show solidarity with the Black Lives Matter movement.
Digital Collateral and Social Media
Campaign Swag
Read more about our process here