Sweeney
Rebrand & Web Design
Role: Visual Identity, Social Media Strategy, Website Design, Site Management
Agency: Sweeney
Over its 35-year history, Sweeney evolved from a classic print-PR firm to a strategic-creative marketing agency. While the foundation of the existing visual identity was strong, there was an opportunity to infuse precision and personality. The logo was rebuilt with an emphasis on letterform, the color palette was reinvigorated with warmer neutrals, and the website was reimagined with an emphasis on responsive design and clarity of information. The updated visual identity bridges Sweeney's past with its future, while reflecting the distinctiveness and craftsmanship found in all client-facing work.
Before
After
Putting the "we" in Sweeney
Through cropping across various materials, emphasis was placed on the "we" in "Sweeney—reinforcing the partnership with the agency's clients.
